MSNBC

The MSNBC channel which is very appreciated for its internet services has decided to go on further and introduced new multimedia services. Their portal has been especially transformed so as it could be read in mobile phones. Now you can access selected materials through wireless devices – We want to optimize our customers’ experiences with digital materials – as they quoted n the press. This mobile channel appeared to be a very good tool. Thanks to the special platform allowing advertisements to be included, the service is free for users.

Since April 2006 materials can be downloaded directly to mobile phone memory, so it can be read any time, without connecting to the net. Before the change it functioned as a WAP site.

Thanks to the application the users can:

• Read news from the most popular categories (the list is updated on-line);
• Watch slideshows (pictures of the week, images of the stars and so on);
• Send interesting contents to friends using SMS or mail;
• Store selected materials for future reading;

The idea was shortly described in Washington Post: It’s a turning point for the branch. The big interest of the service has caused better results for advertisers. Statistically every user visited the service 20 times a month and the number of entering the advertised sites increased more than twice.