When you’re hungry…

Is there anybody who has never thought: where could I eat something? Apparently everybody sometimes is struck by a big hunger. People responsible for marketing in American Burger King have decided to take advantage of this human indulgence and set up a mobile application which provides some very useful information:

• Localization of all restaurants;
• Information on nutritive values (as well as information for allergy sufferers);
• Nice content for downloading on mobile phones (images, games) – so that users could personalize their mobiles with themes connected with the mark.

And both the wolves have eaten much and the sheep have not been touched! The consumers have a practical tool, and the people from BK marketing are satisfied because interaction with the mark can now exist no matter where the consumer is.

This campaign was integrated with other interactive activities (films and games on WWW), and traditional promotion (press advertising, publications etc.) During sport and lifestyle events Burger King exposed its banners inducing to download the application.

The most popular element of the application was a localization service. The number of visits at Burger King’s has considerably increased.

Bon appetite! Wherever you are.